1
茶之旅是一种探索和经历。它需要茶人不断接收感知信息，以建立知识网和专业知识。
The Tea Journey is one of exploration and experience. It requires Teaheads to soak up sensory and cerebral information in order to make connections and build expertise.
但是，在茶的世界，有许多人为某些方面感到沮丧，因为他们的茶道上被设置了障碍——缺乏有效的专业信息。
But there is one part of the tea world which causes frustration to many people and puts obstacles on their tea path - lack of information.
2
想象一下，你走进一家葡萄酒商店，并被推荐一瓶葡萄酒。在精美的品牌标签上，它的名牌标签是“来自意大利的红酒”。仅仅如此，没有其他信息。没有品种、没有年份、没有生产区域或生产工艺复杂性的描述。
Imagine walking into a wine shop and being recommended a bottle. On the nicely branded label it show a name followed by 'Red Wine from Italy'. That's it, no other information. No variety, no year, no description of the area or intricacies of production.
您可能最终会爱上这瓶葡萄酒，并决定去探索更多的意大利红葡萄酒，但是您购买的下一瓶这种葡萄酒绝对令您恶心。
You may end up loving the wine and decide to explore more Italian Reds but the next bottle you buy is absolutely disgusting to you.
如果没有有关两瓶葡萄酒之间差异的更多信息，您将无法理解味道出现差异的原因。当然，您可以继续购买，并像赌博一样，去寻找其他优质葡萄酒，但是您终将迷路，因为没有任何路标可以指引您。
Without more information about the differences between the two bottles you have no way of understanding the reasons for the differences in flavour. Sure, you can keep on buying and gambling on finding another good Wine but you are wandering lost without any signposts to navigate you.
3
这也是大多数茶叶的销售方式，我们希望通过告诉茶人去要求卖家提供更多信息，来改变这种状况。
This is the way a lot of tea is sold and we want to change this by telling all Teaheads to demand more information from their sellers.
我们创建了一个有用的缩写公式，方便记忆。我们称其为SCOPE分析，并提供所有茶的信息。SCOPE涵盖了购买茶时，茶人要求的关键信息。
We created a useful acronym for you to remember. We call it the SCOPE analysis and we give that information for all of our tea. SCOPE covers the key information to ask for when purchasing tea.
S: Season (when it was produced)
季节（制作时间）
C: Cultivar (what variety of the tea plant)
品种（茶树的品种）
O: Origin (where is it produced)
产地（产地）
P: Picking and Processing (how is it made)
挑选和加工（如何制作）
E: Elevation (how high was it grown)
海拔高度（茶树生长的高度）
因此，快去吧，对您的茶叶销售商提出更高的要求。您可以提高标准并竖立路标，为他人提供帮助，也支持茶行业的进步。
So go out there and be more demanding of your tea sellers. You can raise the standards and put signposts up for future Teaheads to follow!
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